Photo Marketing Tips

“Wowzers!” you say. “I am getting clients from all over the place!” Sure I get some local bookings from recommendations on Facebook, or from word of mouth, but most people find me on Google. Hello!?! How many of you are surprised at a good ol’ Googling? I get contacted from people living in California, Minnesota, NYC & even Europe who need a photographer in the Pittsburgh area. I ask them, “How did you hear about me?” – Are you sitting? Their response, “I searched Google!” At this I click my ruby slippers and say, “There’s no place like homepage!” I applaud Search Engine Optimizations on my webhost, PhotoShelter. I do not advertise on the web nor feel the need to do so. I enjoy the benefits of pleasing clients and having them recommend me to their friends & family. By adhering to this marketing plan, I can keep prices within your budget! Best wishes and congratulations to Caitlin & Matt on their wedding in Pittsburgh, PA. Did I mention that having a blog on WordPress has it’s benefits too! I hope you enjoy these images of this gorgeous couple. amcgregorphotography.com

Senior Portrait Listening Lessons

I am honored to capture any kind of milestone but capturing a senior portrait ranks among the most memorable. The student is in the midst of being confronted with one of the biggest transitions as an emerging adult. The biggest tip that I can offer any photographer is to get to know the student. Don’t just ask questions while hiding behind your camera but talk to them and more importantly, LISTEN. This is an exciting time for them and they have a ton to say. I embrace these moments before I take the first picture and I am certain they do too! Aaron McGregor Photography

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Rain will not Oppress Bliss

Nicole and Mike had a wet start to their wedding day. As a photographer, I would rather have a beautiful, cloudy day filled with rain instead of a sunny day filled with scorching temperatures. A cloudbank creates a natural “soft box” effect that is comparable to working in the photo studio. The highlight to shadow exposure ratio is not as extreme as it is on a sunny day. I still pop a flash at times to brighten up those eyes. Even though it rained on their wedding day, it most definitely did not rain on their parade! Congratulations Nicole and Mike! Feel the need to view more, check out my website!  Aaron McGregor Photography

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Referrals are the Best

I love hearing that someone knows about my photo business because they were referred by a formal client or they hired me because they were in a bridal party. This was the case with Amanda and Matt who planned their wedding from Virginia and were big time Steelers fans to boot! Amanda was a bridesmaid in her cousin’s wedding I captured eight years ago in Harrison City. I dropped off my talented partner, Chris Lane at the Marriott in Greensburg so he could capture the guys as I continued onto Export to get photos of the girls. The wedding took place in Murrysville and we got in a few formals at the Greensburg Country Club before a storm hit. It was great seeing the family again and catching up with Amanda’s cousin, Samantha. In closing, I just want to say THANK YOU, THANK YOU and THANK YOU for your referrals! You are the best! Go Stillers! Aaron McGregor Photography

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